No Bull

No Bull  Blog Tour

About the Author

Dr. John Gamble is Distinguished Professor of Political Science and International Law at Penn State’s Behrend College in Erie and Director of Honors Programs. He is the author of approximately 100 publications and recently won Penn State’s most prestigious award for teaching, the Milton S. Eisenhower Award for Distinguished Teaching.

Dr. Gamble has stuttered all of his life. As a result, he believes words are precious and should not be taken for granted; this motivated him to write NO BULL INFORMATION. His dream for the book is that parents and grandparents will teach their children and grandchildren NBI techniques and demand clear, concise information from political leaders and service and product providers.

For More Information

• Connect with Dr. Gamble on Facebook.
• Find out more about Dr. Gamble at Goodreads.

About the Book: 

Title: No Bull Information
Author: Dr. James Gamble
Publisher: Morgan James Publishing
Pages: 166
Genre: Psychological/Self-Help
Format: Hardcover/Paperback/Kindle/Nook

In his new book, NO BULL INFORMATION, Dr. John Gamble challenges readers to confront the Information Age by abandoning simplistic thinking and taking a measured approach that requires asking questions to analyze and understand complicated issues, to identify and avoid word traps, and to effectively dissect and comprehend numbers frequently used to confuse voters and consumers.

Gamble uses humor and a wise cartoon character, Arnbi, to guide the reader through the maze of political doublespeak, expert-celebrity pitches of products, and healthcare options, among other issues.

With a focus on helping Americans to become better prepared to deal with the massive amounts of information that they face on a daily basis, NO BULL INFORMATION (NBI) instructs readers in developing “a new type of literacy.” NBI seeks to create an educated citizenry that can sift through information, identify the facts, and determine the best way to manage those facts. Gamble asserts that the super citizens who accept the challenge of NBI will make better decisions, which will lead to a reduction in financial disasters and government inefficiency.

Gamble’s cartoon sidekick, Arnbi, supports the NBI movement by offering targeted advice that summarizes many of the key principles outlined in NO BULL INFORMATION, including:

• Too bad, but “simple” is a square peg that seldom fits into the round hole that is our modern world.
• Facts are necessary but they must be put into context (PUTFiC).
• Vested interests are everywhere—recognize them.

Breaking down words and numbers is the foundation of NBI. In one section of the book, Gamble walks the reader through a basic lesson in understanding percentages and statistics. “You need to understand numbers enough not to be deceived.” In one intriguing illustration, Gamble compares the Pentagon’s budget of $700 billion to a two-liter bottle and a proposed $20 million in spending to one drop of water from an eyedropper placed in that bottle. “It is a helpful strategy for understanding large numbers that are thrown at us every day by politicians and salespeople.”

Stressing the necessity of analytical thinking, Gamble explores the use of words in “bull-laden” information and the need to guard against what the author calls “landmine words and phrases”; for example, quite frankly, my good friend, clinical studies prove, award winning, and as seen on TV.

Gamble uses guidance survey and focus cards to demonstrate how readers can practice NBI in their daily lives. The cards cover nine areas each (Survey cards: sampling, word warnings, vested interests, etc. Focus cards: infomercials, supermarkets, credit, etc.). The cards include questions that help the reader to analyze a particular situation (buying a new cell phone, for example) and offer guidance for making decisions.

“I have been a college professor for more than thirty years. I am convinced that there are serious problems with the way information is presented and understood,” Gamble says. “This affects all Americans. I am writing for and to them.”

The idea for NO BULL INFORMATION came to Gamble about ten years ago as he observed the difficulty his Penn State undergraduate students were having adjusting to the Information Age. “NBI was inspired by hundreds of students in scores of classes I have taught. It was an iterative process: a class inspired an idea for NBI that I took back to class to test before including it in the book.”

Gamble believes that people who read NO BULL INFORMATION will “gain a sense of empowerment, like a life preserver when we feel we are drowning in a mass of information.”

For More Information

• No Bull Information is available at Amazon.
• Pick up your copy at Barnes & Noble.
• Discuss this book at PUYB Virtual Book Club at Goodreads.

Book Excerpt:

Introductions to books are difficult, especially when writing about a topic as broad as information. This is true for me. I have been a college professor for more than 30 years. I am convinced there are serious problems with the way information is presented and understood. This affects all Americans. I am writing for and to them.

At the most basic level, this book is about facts, basic units of information. I explain how facts are the building blocks of information and understanding. "Fact traps" are everywhere, many very subtle. As you'll see, understanding facts and what to do with them involves far more than recognizing and discarding misinformation. Often that is the easy part. Far more important is understanding facts, where they fit, and what to do with them.

On March 2, 1962, a basketball player scored 100 points in a single game. On the face of it, this seems like quite a big deal. But we must go further and put the fact into context. We need to know this was in the NBA, the premier professional basketball league in the world. The player, Wilt Chamberlain, was one of the greatest players who ever lived. This record has never been matched.[1]  It’s only in the context of this additional information that we can truly appreciate what an achievement Chamberlain accomplished in that game.

Americans need to be better equipped to evaluate the massive amounts of information bombarding us. A new type of information literacy must be developed for the Internet age. This is essential to the operation of our democracy and our free market economic system. We need a more astute citizenry, able to make more intelligent judgments if not to leap tall buildings in a single bound.[2] If we don’t achieve this, competition in business will not work properly, election choices will be shortsighted, and our government will not be able to make tough decisions.

Thousands if not millions of people can participate in what I hope will become a mass movement that I call NBI—No-Bull Information. This will reduce the chances of bank bailouts, oil spills, elected officials who ignore scientific proof, and anonymous billionaires who spend obscene amounts of money on election campaigns. My goals might seem unrealistic and naïve. Once you read a bit further, I am confident you’ll see this can work and you can be a part of it. The average American is smarter and more analytic than politicians, credit card companies, supermarkets, Super PACs, and TV shows seem to believe.

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[1] www.nba.com/history/wilt100_moments.html‎

[2]While the message of this book is serious, I often am not. Your first indication is this irreverent reference to Superman’s abilities.